Build Consensus

In my experience, building consensus is one of the three most important things a product manager does. The other two are creating a Product Strategy and discerning between what's a Laundromat or a Startup.

My process for building consensus is roughly:

I talk with all of the users and stakeholders and discover problems that the product team could solve.
I run those problems through the product strategy filter, often change the strategy in the process, and then update the product roadmap.
Along the way, I deliberately spike conversations between people and highlight key pieces of data to flatten everyone's understanding and reduce information silos.

I actively search for and build consensus.